Maintaining technological advancement and remaining competitive means understanding what is going to shift in terms of technology in the coming century.

It is a crazy time attempting to forecast what is to come. In doubt in the national government, to the growth rate at which automated technologies can perform individual tasks. But if we have a good look at the technology that is already right in front of us, we all could discover a little more clarity on where business is headed in the future. It doesn’t matter whether you’re a large corporate firm or a thriving cosmetic clinic ahead of the game and already investing in all the latest laser dermatology tech.

Immersive Experiences

Because of games such as Pokemon Go and highly expected equipment like Google Daydream, Virtual Reality and Augmented Reality has started to take off, but they have been around for a while and struggling to become mainstream. But once combined with other tech trends, such as the prospect of self-driving vehicles and virtual assistants, signifies immersive experiences are getting to be a reality where we’ll evolve from displays and laptops to eyeglasses with a heads-up screen attached to your cell phone providing all of the daily information which you want.

Everything you want to know about your business

Having a brand new technology fad comes the demand for accessories and applications to support this capacity. As smartphones rose to prominence, individuals took advantage of building mobile programs that jumped early on and produced attachments for gadgets which were deemed necessary. Consider your goods and support, and how it may fit into an augmented encounter or virtual reality environment. Although the barrier is large right now to create a tool in a technology which has not fully taken root, the start-up barriers will slowly be eradicated and advancement made considerably simpler as immersive experiences become less costly (2-3 years outside possibly) so believing and preparing today means you will be ready with a theory and strategy once the time is perfect. Even the best small business advisors are stepping out of traditional business planning and stressing the importance of keeping up with technological advancement.

Self-Deleting Programs

With growing doubt, dread, and radicalisation at a rumoured “post-truth” age of politics and world affairs, disposable and encrypted communicating will increase in power as more businesses like Dust increase in popularity. In an era where nobody can be trusted, the demand for private data will explode

How it will affect your business:

Even when you are not a fringe group or even paranoid security adviser, there are lots of legitimate reasons to utilise technology like Dust (a mobile program that destroys all documents of the message following time period or on launching). By HR related problems, to exchanging financial information or social security numbers, together with the growth of technology that guarantees security comes the chance to conduct day to day business without paying a small opportunity for technical services. Since these technologies become mainstream, think about what sensitive transactions you play now and the way encrypted or self-deleting programs might help give you more reassurance.

Big Data for Everybody

At the moment, “Big Data” is a buzz phrase generally earmarked for research scientists and corporations. Odds are, however, that if you are paying for an internet-based social networking marketing tool or revenue workflow automation, which you are benefiting from the services which make up big data. A growing number of established start-ups offering services to companies of all sizes are using information analytics to provide advice and support in fresh and intriguing ways. By streamlining your business processes through these programs, you are participating in the formation of big data.

As more firms invest in those technologies nevertheless, the price goes down and elegance goes up. That usually means you shortly could be taking benefit of large data, and proceed from hiring an agency to take care of your earnings to creating your personal tailored sales alternative through the numerous platforms on the internet that allow businesses to craft/tailor what they want for their enterprise.

What you need to know about your business

With so many distinct data analytics tools readily available on the current market, you may not know where to begin if you’re searching for a service which may help you determine some of your companies’ biggest workflow problems. Creating a record of bottlenecks, however, or areas of your company you believe could use the largest advancement, focus on articulating these things to find solutions for your business. Then visit internet based forums like Quora or Stack Overflow and then request information on which ways you may utilise information analytics, and large data to assist your company. Individuals on bigger forums tend to be keen to give advice, provided that the questions are phrased the correct way. You can make sure you are not left behind as big data becomes more readily available and customised applications become simpler to use and not restricted to corporate giants.

Microsoft’s acclaimed Windows Phone went down in history as one of the most talked about tech flops in 2010. It was a truly unfortunate ending, but was ultimately the result of being blindsided by both Apple and Samsung. Lets look into the factors that contributed to the failure of the Windows Phone.

Meaningful Market Share

If you have ever studied business or marketing, you would know that you always conduct an analysis of your competitors. After completing that, you analyse your consumers and research the market. An imperative question you should always ask is, “in this market, is there a want or need for my product or service?”. This is where Microsoft’s undoing occurred – there was no need for their product. The Windows phone had an operating system unique to Microsoft, but it was no match for Android and iOS. Android is owned by google and is open source, and Apple’s iOS is just the perfect combination of powerful, minimal and user friendly. The Windows Phone had no place in the market with these two behemoths already going head to head and having the largest market shares globally, it was foolish to aim for the number one place and go all out.

Product Development
As a developer, CEO, or employee, it is not hard to be blindsided by the work of your company. At the end of the day, the harsh reality for businesses is that their opinion equals naught. As much as you may think your product is pure gold, it might be anything but that. Success is dictated by the consumers. When competing with Android and iOS, Microsoft’s unique operating lacked the power to battle them. The negative to having this unique operating system is that app developers do not consider it a priority for updates. Software developers will often invest their attention and efforts to Android and iOS since it is the most profitable. The Windows Phone is always lagging behind. In a constantly changing and fast-paced environment, falling behind competitors is not an option.

Quality vs Cost
As a brand, it is important you position yourself and your product against competitors. A simple way to do this is using a positioning map, and doing a y-axis of quality and an x-axis of cost. Using the example of Android and Apple, we would see that Android phones are well spread out with cheaper options through to some premium ranges like Samsung. Apple immediately takes out the high cost and high quality position. The Windows phone was neither the cheapest or the best quality. The Windows Phone was neither. The Windows Phone needed to command a cheaper price to entice first time users and expand into higher cost regions through premium phone models.

Public Relations
The Windows Phone immediately garnered a negative reception upon its launch into the public. This led to a plethora of bad reviews. More extensive product research and trend research could have been done to reduce the negative reception, but there are other things that can be done from a public relations perspective. One major thing Microsoft could have done is work to get positive reviews from popular blogs and reviewers. This can be quite difficult however if the product is weak, but often comes down to the incentive provided to the reviewer.