Being part of a hustling life at times proves to be a bit problematic if you think of enhancing your education. An online course can be an aide at a time like that. You might not be able to enrol in a college due to financial problems, or it just being the wrong time as you might have a lot going on. Or, maybe you cannot leave the city you are in, and so distance is a problem. At times like these, online courses are the best way to go.
Online leadership courses let you be comfortable with your timing. So you can adjust your learning sessions so that you can practice it at work. And when you start thinking of an online course like that, you understand that it is the best way you can implement everything you learn. So that way you manage your learning with your work while at the same time you include it in your work.
When you go for online leadership courses, you get access to a wide variety of courses at a reasonable price. And if you are only learning, then you don’t even need to pay, some learning courses aim to build your leadership capability. After all, it is about getting new skills to get an outcome that you desire. And so money isn’t a problem. And with the fact that you don’t need to enrol for an institution and that you can pick the number of courses you want with time flexibility sounds good too.
If you pay for your course, you get a certificate that says that you have been a part of the course. Of course, for that, you need to meet the least credential requirement, and you need to complete the course on time. This system ensures that you are active. And the certificates hold importance because they have the name of universities like Harvard and Cambridge. And that gives your learning skills a kind of credibility. After all, people always get impressed by certificates, and the more, the merrier.
A wide range of content
When you go for a geographically distant course, that brings you an opportunity to interact with people from various business backgrounds. The basic might be the same, but the experiences vary. And those experiences are the key to bring out a generalised conclusion.
The instructor has a point of view that fits his understanding of business while the people taking the course has a wide variety of perspective. And so, you get the golden opportunity to observe at a place like that.
Say hello to new things
And when you talk about leadership courses, there is a whole lot to it then you know. When you visit a site that provides online courses, you understand that there are skills that you don’t even know the name. Acquiring those skills is a far fetched thought when you aren’t even aware of their existence. And that’s why online leadership courses open your mind to new ideas and the scope of the reach of a leader.
Online leadership courses are worth it, and there are no second thoughts to that. Although as a learner on your part you can be more considerate about some things.
Do not take it very lightly because that might affect your learning curve. Be committed to what you are involved in.
Take your projects seriously so that you get the most out of your courses.
And instead of going for something fancy, always go for something that interests you, somewhere that encourages participation.
Don’t be an enemy of your progress because this is the kind of opportunity that is right at the door waiting for you.
If you are an apple user of phones, iPads and computers and
are very happy with the items and brand then you will most likely consider
buying them again. If you have had a good experience with that brand or service
beforehand then you are more likely to go back to it when you need to. If you
find Samsung easy to use, their products are long lasting and you have had good
experience with their customer service line then when you need a new product or
want some updated products whether for home or the office then you will head
directly to Samsung to get the replacement. This is simply because you are
loyal to the brand and this isn’t uncommon. These are both examples of customer
What exactly is customer loyalty?
Customer loyalty is when they choose a particular product or
brands and use them over all the rest even if they are priced a little higher
than the competition. When you have a loyal customer, they won’t be easily
swayed by availability or by price. Customers will be happy to pay more and get
the same product or service that they know and love.
You gain customer loyalty from one company be consistently meeting and going over the customers’ expectations. If they trust a company, they will purchase from them again in the future and even persuade their friends and family to do so as well. It may be something as simple as going to the same business that has designed your previous custom designed basketball uniforms and all other basketball apparel for domestic competitions of basketball. This is a prime example of customer loyalty.
The importance of customer loyalty
Loyalty within a business is important for every part of your business. Customers that are not happy will certainly not buy from you again. Without loyal staff and customers your business will simply not survive and struggle to meet your manufacturing and sales goals.
New customers will cost more to obtain, and they don’t spend
as much money first up as your returning customers will. You need to have
customers coming back which is critical for successful and that is why things
like short term profit grabs just don’t work.
Stronger customer loyalty will enhance your company to grow
It may be obvious that loyal returning customers that are
spending money are good for your business but there are other benefits also. Think
of your business like a leaky bucket. Your customers are coming in and filing
the bucket up and then you have a full bucket of not only customers but also
Now think about a bucket with a hole in it. Your customers
that were filling it up are now leaking out slowly. When you start losing
customers it is called a churn. There is no easy way to start filling up that
bucket fast as you are still losing customers. Now you can patch the hole up
and improve the retention but that simply means that you still need to be
keeping customers inside the bucket.
What benefits are to be gained via business loyalty?
Heard the expression the first impression is the last
This is certainly true when you are talking about business.
When you end up selling something to a customer for the first time you need to
ensure everything is in order like a proper greeting, product demo and ensuring
they have no questions or concerns about the product before buying. This builds
trust and confidence between the staff and the customer. Once the trust and
confidence grows more the business will come flowing in.
Ensure you stay connected with your customers by their preferred method and time of communication. If none has been supplied and you call check what time you are calling and avoid times like lunch time and late at night out of respect. Let the customers know there are new products or services on offer but don’t push just remind them you are still around. ensure your customer services is spot on as 67% of customers refused to buy products from a certain shop if they experienced bad customer feedback.
Bring in a loyalty program
It is a good idea to bring in a loyalty program which means
each time a customer buys a product from you they are reward with loyalty
points. These can be accumulated over time and redeemed for a free product or
service overtime. This gives the customers some motivation to spend more in the
It is essential to know how to build a network of industry contacts and design clients. Firstly, to begin working as an interior stylist, you need a certificate or qualification in the field. Already got that and wondering what’s next? Now you need to grow your business, which will take time; however, you can make the process go faster by following a few tips. These tips will help you, and your company do well in the field of interior design.
An excellent way to network with other interior designers is by attending conferences. You should be attending conferences in and outside of town to help you gain insight into the interior design industry. When you are mingling around other designers, home stages and professional organisers, you can learn design knowledge and get some great business tips. Be sure you know the tips of the trade which you can get from a simple conversation with another designer. This is an excellent way to get yourself known and get in contact with people who are willing to take you under their wing or even hire you within their firm. Most conferences have a main speaker who will be well known and thriving in the industry.
Volunteer in charities
When you are providing volunteer service to a charity, it will boost your business and make you known within the community. Not only is it personally rewarding to help out a charity, but it also gains your respect within the industry. Is there a local shelter that is lacking in paintwork? Offer to paint the walls a fresh colour. Just a simple coat of paint can change the look of a room dramatically. People will start to perceive you as a great figure that is doing something to help within the community. You can connect with other designers to make your project a reality. Work together with another designer fresh out of school like yourself to redesign a community building and gain tips from other professionals.
A popular way to stay on top of the latest trends in the decorating world is by blogging. When you are blogging, you have a source of information for others in the same field as you. Blogging is an easy way to inspire people with all of your designs as well as showing what you can do for potential clients. Blogging is a way to showcase your style and personality, so have fun with it and be yourself. Tell your audience about the current projects you are working and your current favourite trends of the season and ensure you are getting engagement. Share your posts on social media to get some great recommendations.
Referrals from different clients are precious and can get you into the industry quicker. Marketing your business is something, but when it comes to winning clients, it is priceless. The word of mouth referrals helps to keep business booming and put you in demand for your interior decorating work.
Did you know; the easiest way to gain referrals is to do the best job you can for an excellent price for one client who will then pass you on to others. Keep in touch with other professionals and past clients. It will take a while to gain clients, but when you do, you will be grabbing projects left, right and centre.
Remain focused and do not give up. Stay competitive and do the best you can.
The work of an interior design consultant is to suggest interior design options for clients. Generally, clients would want their interior of the house, office, gym, hotel, and even a hospital decorated. The interior styling service is there to help design and build a plan that will satisfy the client needs, wants and aspirations. Most interior designers work in design consulting firms while others are their bosses and others are freelance designer consultants.
Interior stylists or designers usually work full-time business hours and charge per the actual hours worked. However, they can extend the working hours, which implies that you will have to top up extra cash. They are flexible; they can meet their clients at any time of the day. It can be in the morning, afternoon, evening and during weekends as well. Below are the day-to-day activities of an interior design consultant.
1. Meeting with clients
This is the core task of an interior design consultant. First on the agenda is to arrange a meeting with the client. Interior designers listen to their client’s needs and advises accordingly. They also do all the following up with the client until the project is completed. After the project, it is the interior designers job to address the concerns a client may of had and rectify these concerns. It helps to ensure that the client is happy with the results.
2. Draft the design structure
This involves creating designs plan for either a new place or an existing one. A successful interior design consultant needs to be fully equipped with technical and managerial skills. This is because they need to know the function of that place they are designing. They need to analyse the client’s expectation before drawing the plan.
Once the designer has figured all that out, the technical skills come in handy. They need to be able to draw sketches, schematics, designs, and blueprint with several computer-aided programs. This can be done by themselves or, it can be given to a junior with the same profession.
3. Interior décor
People consult interior design consultants when they need help with their interiors. Their work is to suggest elements materials, product to use or buy, accessories to buy and even estimate the budget. It depends on what the client needs. A client may decide to purchase the product or delegate the whole work onto the consultant.
4. Look for the opportunity in real estate companies
There are several opportunities an interior designer can get from real estate companies. Most of the time, real estate firms hire independent design consultants to help them glam the location of the houses. Even some of the homes they need to showcase to their potential customers.
5. Business venture
Any interior design consultant working for a firm knows that part of their work is to market the firm and skills they have. They are promoting this business. Additionally, interior designers create invoices and sends them to their clients. At any given job, they will hire and supervise those workers until the work is done.
What does it take to be an interior design consultant?
Firstly, for you to take this as a profession, you need to be creative. Creative thinking is the backbone of this profession. You should be able to imagine and come up with authentic designs that will please your clients.
Drawing is another essential skill that will help you excel in this profession. Ability to illustrate and draw technical designs using computer software is a plus and makes work easier. However, if a client requests a sketch by hand, you should be able to give. Finally, you should be able to draft drawings with blueprints.
Traditional wisdom has it that “physicians are poor business people,” and they ought to just manage patients and let someone else handle the business aspect of their practice. In my view, these beliefs are no more sustainable if physicians are to flourish in the healthcare environment. As somebody who works with doctor entrepreneurs, I understand that physicians have the capability to produce fantastic entrepreneurs. Ironically, just a small number of the total practicing number of doctors in Australia possess an entrepreneurial mindset and even fewer are innovators. But, it only requires a couple of innovators to interrupt the machine and add significant value.
Here are 10 reasons why physicians have the capacity to be fantastic entrepreneurs:
1. Doctors understand how to construct clinical judgment. The practice is exactly the same for business. Learning from mistakes is called expertise. Learning from experience is known as clinical judgment. It is exactly the same with all entrepreneurship. Not many entrepreneurs have not had their own share of errors of failed startups. The ones that are successful learn from these errors and have the judgment about going for the next prospect.
2. Entrepreneurship is all about research and experimentation, something physicians do well. Doctors have to use their patients as a medium to research and experiment every day. This ties to the next point.
3. Doctors are trained to cope with uncertainty. Like entrepreneurs, doctors are trained to make decisions with incomplete data. Occasionally they need to do things according to their gut. In reality, they do this more than they’d like to acknowledge. Just about 25-35 percent of healthcare conclusions are based on scientific proof.
4. Doctors have a bias to action. While getting a patient’s history, performing physical examinations and evaluations are a regular part of care, they’re a means toward a conclusion of relieving or solving the individual’s problem. Doctors are educated to not do things which will not create a difference in the way they deal with patients.
5. Physicians are exceptional in pattern recognition. Doctors essentially do three things: They make conclusions, communicate/educate, and perform processes. Decision-making, regardless of whether the doctor is practicing in dermatology or pathology, a hospital or a laser skin clinic, all types of doctors rely on pattern recognition abilities.
6. Doctors understand how to question, observe, join and connect: core entrepreneurial abilities.
Innovators should have these core values: observation, associating, connecting, experimental and questioning. Doctors generally have all of them.
8. Doctors can handle different entrepreneurial roles. They have the capacity to deal in the technology market as market analyzers, supervisors or even investors.
9. Doctors have access to patients and understand the medical problems over anybody else. This gives them a world of market opportunity to take advantage of.
10. Doctors have the guts to know whether something will not operate or ought to be finished. Doctors deal with this kind of circumstance on a regular basis when dealing with patient’s therapy.
The next three things are the three crucial things a doctor need to be effective executives but it does not necessarily mean that they are fully equipped with these qualities. They should aim to hone their skills in these areas and find ways to improve.
Operations direction and implementation
Many clinicians struggle with operations control since they fail to appropriately differentiate between pressing tasks and significant, non-urgent jobs — frequently letting the latter fall by the wayside in favor of the prior. As a first-year resident doctor or a new nursing graduate needs to learn how to control her or his own workflows and produce a plan of attack to control a patient’s problems, so also must a fresh clinician executive learn how to act with urgency and possession to construct a company’s workflows and address its own problems. Clinician leaders must recognize this possible gap in outlook and also work actively to make sure that certain tasks are appropriately triaged by their priority level. Productivity monitoring, in this case, becomes important.
When pushed to a leadership or management position, many clinicians find themselves having never hired or fired anyone in their lifetime. The instincts are critical to determining who to employ and how to employ them. Handling others’ operation tend to be underdeveloped in clinical leaders. By way of instance, a lot of clinicians, by nature and by training, are kind and compassionate. When these qualities help engender loyalty, they frequently make a number of these difficult conversations related to handling people particularly challenging.
To accelerate the growth of their people-management abilities, clinicians should associate closely with fellow business leaders and HR professionals. These coworkers could be instrumental in assisting them to surface their demands and identify strategies to construct and handle high-energy teams. These coworkers may also function as sounding boards when they need to make tough decisions and maintain inevitable hard discussions.
Placing and defining an approach
Many clinician leaders have been attracted to functions in which they can actively work to define organizational structure and plan. While strategy functions often exploit the strengths and profound frontline understanding of clinicians, executives using clinician backgrounds frequently forget that developing a strategy entails making trade-offs. The choice to pursue 1 set of actions is frequently a choice to not pursue another. Clinicians must operate to create organizational plans with this straightforward and significant maxim always in your mind.
The next step, perhaps, is to enroll in a business coaching program to sharpen your skills. Therefore, the next time somebody raises their eyebrows once you let them know you’re a doctor entrepreneur, then hand them a card using this particular list on the rear of it. Perhaps they will provide to invest in your thought.
“Branding is for Billionaires” used to be one of my core mantras when I first started a marketing agency. Back then, I didn’t completely understand the branding concept and I often advise my clients to choose a direct response transnational marketing strategy over branding opportunities. From my point of view, if a strategy or an advertisement we were considering did not attract clients immediately then it was not worth investing in. I would mention how big corporations like Nike and McDonald’s spent billions for branding purposes just for clients to recognise their brand logo. But soon enough, I realised that my misconception about branding was a flaw. I now understand how brand strategy development could help small businesses even clinics and solo practitioners succeed. Clinics are unique businesses and need appropriately tailored branding. A dentist’s clinic will need different branding to a cosmetic clinic Melbourne that specialises in aesthetic procedures like breast reduction and other breast surgeries.
What Definition of Brand Should You Use
Branding is not defined by the name, logo or colour scheme. Even for small clinics, there may be secondary benefits in customising your design elements but they don’t necessarily make up the core of what a brand means. The brand should characterise how a clinic’s services are perfectly aligned with the patient’s needs. Let’s look at a clinic that has done a great job with their brand profile.
To start off a brand planning session with a client, I usually ask them to reflect on this question: How can my services benefit my ideal patient?
This question makes the client consider 2 sides of the practice:
1) Which services are my specialties and why do my patients care? and
2) Who are my ideal patients and why?
A clinical practice in a less ideal location might be at risk losing brand alignment if it does not reevaluate its service offerings and change the demographics of their patient base.
Why is Branding SO Important?
Over my career in the advertising industry, I have conducted interviews on the importance of branding and majority of the recipients find it boring. I understand where they come from. I’ve had that misconception as well. Considering that this concept is still quite vague, strategies are loosely constructed and people need clarity how a great brand can be a marketing success. But before tackling the fundamentals of the perfect brand, first, we need to understand why branding for your clinic is so important.
Branding for a clinic is essential since it creates a filter that examines all business decisions. In instances wherein you are considering opening appointment slots in the evening or perhaps transferring your business to another location. Or perhaps you’re thinking of running an advertisement in a local newspaper. Before making any decisions, you have to evaluate first if the outcome would be aligned with the brand that you want to create. As a good example, for a doctor who concentrates on serving college students, moving the clinic closer to a school campus would be beneficial for the business. A concrete brand would save you from future stress and regrets since your marketing decisions are already laid out properly.
Highlight the Benefits
Performing a features and benefits analysis is highly recommended sales exercise to be able to identify the “what” and “why” of your service offerings. Although most medical professionals usually focus on treatment methods and therapy procedures they are certified to practice, I recommend focusing your efforts on the benefits for the patient instead. After thoroughly explaining the entire procedure, the features of the method would be if they are not personalised or if the advantages are not customised to your patient’s needs. Review your website to see how much of your content focuses on the ideal end result for your patients rather than the names and descriptions of your treatments.
Identify Your Ideal Patients
Identifying your ideal patients becomes simple once the features and benefits analysis has been conducted. The benefits you’ve uncovered often describe the personal motivations of your ideal patients if the procedure was done properly.
Practical Next Steps
The following step-by-step instructions will give you head start on defining your brand. The principles of branding might be difficult to comprehend, but it’s an essential piece of an effective and efficient marketing strategy. Define your company profile. What is the primary principle behind my business that motivates me to do what I do? What is the simplest impression that I want to infuse in my patient’s mind? (Industry examples: “We are a gentle dentist,” “We are a caring family practice” and “we help you with your health needs”). What is my distinctive story and how can I relate it to my patients?
The branding process may not only be difficult but time-consuming as well, which is why many clinics avoid it altogether. However, this is worth all the hard work since a well-defined brand will ensure your marketing strategies are utilised effectively, saving you from unnecessary stress and wasted time.
Interior Design is – there is certain allure to everything. And, for people who have a natural ability towards the arts and design layout that this could indeed be an ideal career choice. The wonderful thing about this particular profession is the fact that it is one that’s achievable at any age and at any point in life.
I recently talked with Leslie Wood proprietor of Hadley Court. To find out the intricacies of getting a design company off the floor. Not long ago she chose to follow her own dream of being an interior designer, and it has seen a phenomenal achievement. I asked her to share a few of her secrets with all the hopes of sharing them with those of you that aspire to travel down this path.
It is a profession that sees no age constraints
After getting her MBA and working in the corporate world, Leslie, like so many girls do, resigned from her career to raise a family. When her kids were grown, Interior design, appeared to be a natural match. She registered in a design school to get her diploma. While she was doing this she kept busy in the design community by attending as many conventions and seminars as you can. Throughout the classes along with the lectures she started to spot her own style – she gravitated towards luxury design. Her customers have an appreciation for its traditional and heirloom quality, nevertheless they want family friendly substances are to get their lifestyle. This functional luxury is now Leslie’s field of experience.
Locate Your Particular Style of Focus
Focus is vital. It’s crucial to concentrate on your personality, passions, interests and abilities. Educate yourself as far as possible in particular places. If you love coastal interior design then researching all types of coastal beach furniture and style is essential. By way of instance, if fine art is the passion, research it as far as possible so you may begin to make your own market and create your specialization. Individuals might begin to seek out you for your own specialty. What’s more, when you have honed in on your individual area of experience, you’ll have the chance to work together with other designers who might have specialties in different locations or areas such as hospitality design, thereby cultivating new and lasting working relationships. A fantastic way to get your foot in the door and also to get yourself some prominence is to receive an internship with or work for recognized leaders of this business. This provides invaluable expertise and is just another terrific hands-on way of learning. Should you do so, it would be smart to utilize a designer whose design is like yours.
Starting Up: The financing
You really don’t have to have a significant budget to begin your own firm. Connections in this situation are somewhat more significant. It’s crucial that you join with recognized leaders and authority figures. As you do that you may grow your network foundation since this happens, you will start to draw your client-base. By taking the required steps of studying, interning and partnering your system will grow organically.
The Way to charge
In almost any business this might be the toughest, most confusing and hardest part of building your firm. First of all, you need to charge what you’re worth. Put the tone right from the start. Your customers will love this knowledge, upfront. From that point, ideally you can calculate the number of hours you worked on a certain job, divide number by the net profit gain you made on the job. Initially a goal rate of $90 per hour is just and accurate. Based on where you reside, the scale might vary slightly. If home renovation builders in Melbourne may control this speed, then you need to also! Your eyesight, capability to conceptualize and pull things together is exactly what your customer is paying. After all, even if your customer could do everything they would not have called upon you for your help.
Get it in writing
Contracts are essential – entirely necessary since they protect all parties involved. Draw up a contract in writing to ensure your customer can see all that’s entailed. It’s suggested to ask for half of the costs upfront, once the contract has been signed. This will protect you if your customer has a change of heart. The more professional you’re from the beginning, the more you’ll be appreciated for the time, talent and business sense. Keep receipts along with all of your financing in order. This can be important when dealing with sellers, retailers and customers. If a customer warns you, that is a valid petition, you’ll have to supply all of the comprehensive paperwork. If accounting isn’t your strong suit, then it would be a good idea to seek the services of an accountant.
The Way to present to customers
Whether you’re meeting with prospective customers in their homes or your own workplace which specialises in providing interior designers in perth, you may prepare storyboards for their own projects. Storyboards are visual and tactile recordings of the room or rooms you’ll be recreating. They permit you to be certain all facets of your interior layout work collectively. Leslie proposes offering your customers as much as possible and she sends her customers home with a gorgeous box full of fabric swatches in addition to a linen binder full of details for paint, furniture, hardware, etc. She firmly believes that it’s this amount of attention to detail which has enabled her company to flourish as fast as it has.
The Way to grow Your Company
In this day of social networking, an increasing number of people are relying upon the ability of positive opinions and word of mouth. Boost your circle. Get out there and join with as many individuals as possible on several levels. Join social and business networks. Meet with property brokers, architects and contractors, whether they be specialling in home extensions and need it styled and fitted out or in the early stages of buying a house. Develop personal relationships initially, these will subsequently evolve into working relationships. Identify and develop your own brand. Start a blog or site or both to showcase your own abilities and fashion. Give prospective clients a sneak peek into your world. Here the web and social websites is a really strong instrument. It has the capacity to link you with individuals who may not normally find you. Social networking can help editors and powerful bloggers locate and promote your own work too. All this helps expand your small business, your brand, and in case you’ve got a product to market, it is going to assist with that too.
Managing a thriving construction is not an easy feat. It takes hard work, knowledge of good business practices, accounting principles, regional economic conditions as well as proficiency in the building process. Construction companies will not have a shortage of clients as long as the real estate market is active, there are homeowners who are undergoing their home extension, or if new businesses are being opened. For some smaller constructions companies, the owners themselves manage the business while for larger companies; the owners are more likely to hire managers to run the business.
The handiwork and end product is the main basis for a company’s reputation. The quality of the finished product is highly dependent on the skills of the workers, just as structural timber beams hold up and support a building. Most of the workers hone their skills through on-the-job training. Instituting a quality training program for your employees is a great investment since it is not always possible to entice seasoned craftsmen away from their current employers. Offering a handsome pay, great rewards and recognition program, and making employees feel valued keeps workers loyal and industrious. Important management duties include hiring, firing, training, disciplining and conflict resolution.
Managing the Business End of the Business
Construction bidding is a major part in this industry so a successful construction firm must be able to bid competitively with its competitors in order to undertake a project. The firm needs to manage its financial assets to ensure that the owners and workers are paid and that the Internal Revenue Service gets its share of the earnings. A construction company requires someone to manage the financial aspect of the business and handle correspondence for it to run smoothly. The construction manager must know how to delegate the business tasks so he can devote more time to bidding, client and worker interaction and job site duties.
Starting a new project is quite costly that is why it is necessary for most construction firms and their clients to secure investors or outside financing. To procure tools, materials and equipment, a solid capital must be raised so these can be secured ahead of time. Before seeking construction loans or venture capital, the general manager should be able to write a business plan that projects short- and long-term operating costs and profits for smooth transactions. He should be able to understand the company’s financial status and relate them to the owner or the board even if a finance officer was the one who developed the business plan.
A great manager not only understands the construction process but should also be a good leader who can supervise team in the field including both home extention builders and design. A manager usually delegates the direct supervision to a foreman who reports the current status of the workers. Large companies undertaking a big project may hire a whole crew of supervisors who will report to the project manager, who in turn answers to the general manager. A company, no matter the size, will run more smoothly a workable structure that provides a set chain of command is properly established. A company structure is like a tree, where if the foundations – such as managers are not doing a great job then stump removal needs to be called in so that changes can be made to ensure a new tree can be planted and nourish.
The main source of income of a construction firm is its contented clients and customers. A competent manager is capable of negotiating and compromising with the client for a fair deal such as with tree services. Good communication skills are essential to effective management. An efficient manager can handle clients and any issues that may arise. From providing clients options, answering questions and serving as a liaison to clients, distributors, retailers, and subcontractors, smoothing over the rough spots to keep the clients happy. To be able to minimize conflicts and keep the projects running smoothly, a construction manager should be analytical, decisive and a good problem solver.
But it all boils down to how you can grow your company so that it becomes more profitable.
Are you ready to take on a new exploit? Do you think you can handle the expansion of your firm into new markets or territories? Expanding your construction company needs careful planning and strategy. Before anything else, you must ensure that you will have all resources to handle the additional work in order to tactically scale up your operations.
Here are additional tips to help you grow your construction company
Build a great team. In this type of business, your crews are your business. Be sure to employ on reliable, knowledgeable and skilled workers. Retain your best employees and encourage their loyalty by commending and rewarding them for their hard work and steadfastness.
Manage your business, but lead your people. Your people want to be guided, not manage. If you try to micro manage every aspect of your employees’ work they will think you have no confidence in their ability to make good decisions and properly do their jobs. Your employees will follow you anywhere if you are a great leader.
Invest in your business. In order to earn more, you must be ready to invest time and money into your company. This includes acquiring new equipment and technology for the domestic plumbing services you will be undertaking or providing training for your employees, and actively marketing your business.
Be selective to be profitable. Taking in more clients does not automatically equate to higher earnings. Ensure that when you take in new projects, it has to be profitable. There is no sense in doubling the number of jobs you work if you aren’t increasing your profits.
Get the word out. Word of mouth has always been the number one method to market any business and earn more work, including in the construction industry. Satisfied customers are always empowered to tell others about the great work your company does.
Play to your strengths.It is never enough to be known as a decent jack of all trades. One always takes pride to be known ones specialty such as the best contractor doing gas fitting services. Finding a position market or specializing in a specific industry can set you apart from your competitors.
Network to earn more work. One of the best ways to make new contacts is to join and be active in the local chapter of a trade association. Rubbing elbows with the market players can be a useful tool to advertise about your services, generate leads and find vendors. Being active and giving back to your community is also a great networking opportunity for your business.
Quality is king. Never jeopardize the quality of your work in exchange for reduces costs or faster completion of a project. This can be very detrimental to your firm’s reputation. Never compromise your high standards of performing quality work or else you will lose your business completely.
Change is good. Versatility is essential for a successful construction business. Building and construction can be quite a volatile industry. Willingness to adapt and make adjustments in your business to keep up with the changing trends sets you up for success. If the latest is in architectural timbers then if you have the knowledge and skills for it consider adding it as one of your services.
Give great customer service. Providing a great customer experience should be prioritized in all types of business. This ensures customer loyalty as well as entices potential customers due to the great feedback shared. This doesn’t mean giving in to all their demands; instead you should be transparent with all the aspects of the project so you can be equal partners in the decision-making process. Communication is the key. Satisfied customers will lead to repeat business and great referrals.
Be proactive, not reactive. Chances of getting new projects do not freely fall in your lap. You have to proactively seek out new opportunity to retain and grow your business. Do not give up easily. Reach out regularly to the owners, architects and general contractors you find out what future projects they have on the horizon.
Make smart decisions. Some of our daily decisions may be inconsequential but when it comes to your business, this often means making hard decisions that will impact your success for years to come. Take time to strategize, consider all angles and options, do your research and perform your due diligence before making big decisions regardless of the pressure.
When you are passionate about something such as commercial real estate, you would want to make it your profession. Just like starting a business that is related to your hobbies. No matter how eager you are about your small business venture may be, you need a good business plan for how to start and run it to make it successful.
The business plan does not need to be very comprehensive, but it must have a few important points like break-even analysis, a profit-loss forecast, and cash-flow analysis. A cash-flow analysis is especially essential to make sure that your capital is rolling. You could be selling your products like hotcakes through credit, but if payments are not made for six months, you could be forced to close your doors due to lack of funds.
Your customized marketing strategies can be experimented before implementation if you have a business plan.
Determine how you’ll make a profit
The ultimate goal of any successful business is the profit earned. To start the break-even analysis, you need to study your business’ overhead costs and then figure out how much sales is needed to cover the costs and start profit generation.
Start with as much of your own money as possible
New entrepreneurs often times take loans to cover their start up costs, expecting that they will begin paying back the loans with the profits from the business. Unfortunately, it could take months for new businesses to generate profit and might not be able to keep up with the loan obligations.
Saving up for the start-up capital yourself before you open your doors ensures that your new business will not be pulled down because of loans. Take note, that there’s a possibility that a lender will call a loan or add unfavorable terms if your business isn’t as successful as you initially planned. Raising a personal capital for the start-up will lessen the odds of a nasty surprise that could hinder your business.
Sole proprietorships or partnerships types of businesses are nice and easy to form. However, they also expose their owners to liability for business debts and judgments. Creditors or stakeholders can easily come after the owners’ personal assets if the business is not able to pay back the investment.
Business structures such as a corporation or limited liability corporation (LLC) can shield owners from personal liability, but there are more rules and requirements associated with them.
Entrepreneurs want their small business to thrive among its completion, with multiple locations, lots of employees and great sales, but you have to learn to walk before you can run. It is not advisable to spread yourself too thin or take on too many expenses at the beginning such as decking out the area with metal display stands and the latest and greatest in interiors. Anything could happen along the way and your income might take a while to catch up to your business.
To ensure that you can survive the inevitable hiccups associated with running a small business, it is best to start small. Businessmen who start with modest operations can easily recover and create an alternative strategy. All great things start from small beginnings.
Get it in writing
Although handshakes close deals, there’s no substitute for a well-written contract. Most contracts are not valid unless they are in written form as a proof of the transaction that took place. There are a variety of types of contracts for every state, but here are a few common examples:
Sales of goods worth more than $500
Contracts lasting more than a year
A transfer of ownership in copyrights or real estate
Since oral contracts or agreements are harder to prove and enforce ensure that you get everything in writing — it will save you headaches down the line, and potentially save your business.
Keep your edge
Standing out from the rest of your competitors may be due to your specialty in the industry such as wire furniture or selling the latest frannas. You could have products with higher quality, a more efficient manufacturing or distribution process, a more accessible location; provide great customer service, or a better understanding of the changing marketplace.
Keeping your trade secrets is the best way to hold onto your competitive edge. The best way to hold onto your competitive edge is to protect your trade secrets. This information should not be shared with others so that only your business could offer this exclusive type of service. Some owners even take extra lengths like getting legal protection for their trade secrets to keep them secured such as marking confidential documents or requiring partners and employees to sign nondisclosure agreements.
Staying proactive is another way of keeping your edge. If you know that your business is going to face challenges don’t wait until you’re stuck, strategize and plan ahead and you’ll stay ahead.
Hire the right people
Don’t settle for the first applicant who has the basic qualifications for the job. Look for someone who is highly motivated, creative, and the right kind of personality to make it in your industry and fit in with your business. Once employed, treat them well, earn their trust and loyalty and motivate them to do their best. It is also important to hire individuals who have a sound understanding in the business industry that you trade in. Individuals in the crane industry need to have an understanding of compliance and equipment maintenance codes such as as2550.10 and as2550.1.
Make sure you create the right kind of employee relationship
Lots of businesses try to save money by hiring people as independent contractors to undertake some of their jobs like renewable energy projects rather than full-time employees that work with the company. The IRS will impose large penalties on businesses that do not withhold and pay taxes for their full-time employees. Here are some things the IRS will look at to determine whether a worker is an independent contractor or a full-time employee:
The worker holds an important role in the company
The worker works exclusively for the company
The worker completes up to 40 hours per week on the job
The worker receives orders and training from you, and you exercise control over how the worker does their job
Be transparent about the “at-will” relationship with your employees, which is necessary if an employee isn’t working out. Include this information in the employee handbooks and through offer letters to make the employment relationship clear. Refrain from making any promises especially about the length or terms of their employment, since these could become binding on you later.
Not only are these important but creating a sense of warmth and belonging for clients invited more business. Commercial real estate companies can either do this very well or stumble here, with the interest of quick sales or great customer service at crossroads.
Pay your bills and taxes on time
A business owner who doesn’t remit payroll taxes on time could face harsh penalties from IRS, including the confiscation of personal assets. It’s important to pay what you owe — especially when dealing with the IRS.
It is also advisable to keep up with your debts. Future business relationships could be ruined due to a bad reputation, especially if you are known as someone who stalls on a debt. Additionally, you can avoid being overwhelmed by cash flow problems if several debts come due simultaneously if your payments are updated.
Get Your Business Off to a Strong Start: Talk to an Attorney
A lawyer can help give your business the best chance at success. While you will have to get acquainted with the laws and regulations that will impact your business, it’s important to leave the details to lawyer who can provide the best advice. Don’t take any chances. Get professional help. This also applies with understanding the laws and regulations surrounding the many services you might provide such as renewable energy sources.
Innovation is the fantastic means to triumph in this electronic era. The route of innovation in industry means doing something different, better or brighter which will make a positive difference in worth, productivity or quality by utilizing emerging or established technologies of earth. The technology that has already established itself in the past two decades is obviously the information technology (IT). It has radically altered the lives of those organisations and individuals. Presently online shopping, electronic marketing, social media, electronic communication and cloud computing etc would be the very best examples of shift which came via the tide of information technologies. Now true business planning, successful promotion, international earnings, orderly management, real-time tracking, immediate customer care and long-term business growth can’t be achieved in the optimal level without IT.
The Value of IT in Business
The success of each company is dependent upon specific elements. A number of which are a true diagnosis, selecting the most appropriate technology and the long-term vision. Research in the previous two decades has demonstrated that those businesses which do invest in technology such as a property group and pick the route of innovation to improve their market share, financial statistics and general competitiveness. Information technology is the only technology that provides you with the chance to analyse certain information and plan your own company journey accordingly. Additionally, it offers you lots of tools that can resolve complicated issues and plan your scalability (future expansion) of your company. In today’s era, it’s demonstrated that electronic promotion is a fantastic tool that allows you to market your goods or solutions to the worldwide market when sitting at the comfort of your remote office or house. And as a result of this cloud computing and contemporary communication, that allows you to develop a worldwide business, manage and track its own virtual offices all around the world. I shall briefly explain how information technology plays a very important role in various stages of the company.
Speed and precision are at the centre of earning the right decision for your industry. Every thriving organisation needs to experience an extensive market research procedure which allows management to make the ideal choice. Market research could be carried out in lots of ways through internet polls, forums, blogs, group conversations using World Wide Web and naturally through in-person interviews too. Currently Big info, Google Analytics and Microsoft CRM Dynamics will also be excellent tools to extract valuable information which could influence on decision making. These online programs not only offer real time answers from the possible market but also ensure the validity of information by minimising the probability of human mistakes.
Marketing and Business Growth
The center of the company success lies in its own marketing, which allows the management to recognize its target market initially and then watch their tendencies and requirements. The general marketing covers people relations, advertising, and earnings which then impact on company development, even innovation speakers. Various kinds of advertising can help you achieve your potential clients. Digital Marketing is a contemporary phenomenon that allow you to market your goods or services all around the world. It’s a broad term that includes many theories like search engine optimization (search engine optimization), pay-per-click (PPC), blogging, discussion forum, email shot, SMS, MMS, sociable networking marketing and Smartphone program advertisement etc.. Presently net market is flourishing at a really fast pace because the majority of the entrepreneurs have known that the long-term success in business isn’t feasible without digital presence online. Millions of new sites are being inserted online each year.
Communication with Clients
First of all, technology influences a firm’s ability to communicate with clients. In today’s busy business environment, it’s important for workers to interact with customers fast and clearly. Sites make it possible for clients to find answers to their own queries after hours not necessarily requiring 24 hour network services in Melbourne. Speedy shipment options make it possible for companies to move products within a large geographic location. When clients use technology to interact with a company, the company benefits because better communicating produces a stronger public image.
Performance of Operations
Technology helps a company comprehend its cash flow requirements and preserve valuable resources like time and physical space. Warehouse inventory technologies allow business owners to know how best to deal with the storage expenses of holding an item. With appropriate technology in place, executives may save yourself money and time from holding meetings across the world wide web rather than corporate headquarters.
Business Culture and Class Relations
The technology generates a group dynamic within a company because workers at various places have improved connections. If mill supervisors can communicate with dispatch coordinators in another place, anxieties and distrust are not as likely to evolve. A team selling commercial properties is able to interact with the client a lot more efficiently with the help of technology services. Cliques and societal anxieties can develop into a nightmare to get a company; technology frequently helps employees put their distinct backgrounds apart.
Most companies of the modern age are subject to security threats and vandalism. Technology may be utilized to protect financial information, confidential executive conclusions and other proprietary data that contributes to competitive benefits. In other words, technology helps companies keep their thoughts from their contest. Using computers with passwords, a company can guarantee none of its forthcoming jobs will probably be replicated by the competition.
A company which has the technical capability to explore new opportunities will remain a step ahead of its competitors. For a company to survive, it has to grow and develop fresh chances. The web permits a company to practically travel to new markets without the price of an executive or the dangers of producing a mill overseas. It can attend a Brisbane festival dedicated to technology and still be available for the 3 pm conference in LA.
Technology has significant consequences on company operations. Regardless of the size of your business, technology has both tangible and intangible benefits that can allow you to earn money and create the results of your clients need. Technological infrastructure impacts the culture, efficacy and connections of a business enterprise. In addition, it impacts the safety of confidential data and trade benefits.
There is nothing that can ruin your day faster than coming to work to see a bungled mess, made by burglars who’ve taken advantage of your absence, damaging your property and taking your valuable business assets. Here is a couple of things that you can do to enhance your business enterprise safety.
1. Invest in Safety Screens and Proper Gates
It is well worth dropping a little bit of additional coin on hardy security-grade screens for your business residence. Be sure what you are purchasing is a valid safety screen. The screens shouldn’t be glued in position. Your business does not have to seem like a prison but they should be strong enough to slow down offenders so there’s more prospect of them being seen loitering around your property instead of slipping in unnoticed through a cheap, readily removable screen. Installing strong gates around your business with sturdy gate locks that will keep unwanted visitors out. You can get automatic gate opener systems that only allow you and your staff who possess a remote or app code to access the business property. These automatic gate systems are very secure since there is no physical lock to be picked or cut off the whole system is digital and difficult to intrude.
2. Know Your Neighbours
Your neighbours could be your largest advantage as they are likely to also be business owners who have the same concerns and experiences as you. You will have the ability to keep your eye on one another’s possessions. Let your neighbours know when your own workmen or contractors are coming. This way, any unusual activity is going to be noticed. Nosey neighbours are a fantastic deterrent for thieves so be certain that they are on your side.
3. Get Deadbolts Fitted Into Doorways
Deadbolt locks are a must have for business and home safety. Unlike spring bolt locks which could be opened with force, a deadlock can only be opened by rotating the lock tube, which makes it hard for anybody to make it through the doorway without the right key. Deadlocks are crucial for many businesses and especially the ones which are frequently unoccupied during the vacation season.
4. Keep Your Vacation Activities off Social Networking
It is extremely tempting to take an image of a street sign that is miles away from your house and hashtag it ‘#holiday’ in your social networking streams but thieves are becoming more intelligent. They could determine when a business operates, who works in the business and when they have been on vacation, by simply stalking their social websites feed. It is nice to post some vacation snaps but be somewhat elusive about where you are, for how long, and if your property is empty. Only to be on the secure side.
5. Put Timers on electric appliances
Life is active and a few days you might just be at the office for a couple of hours. In case you’ve got a hectic schedule, it is sometimes a fantastic idea to utilise electric timers to make it look like somebody is working inside. Head to your nearest hardware shop and stock up on some electric timers. Set them on chosen lights and also one on the radio. Place them to mimic a normal day of work. It is a great way to deter intruders from your business.
6. Keep your garden clean
A cluttered overgrown garden may make it look like the property is vacant. Treat your business like your home and put effort into trimming the garden and making it look well kept. Ensure that you keep your garden tidy and neat, that way there will be no confusion from people believing you are shutdown or away.
Invest in a comprehensive property and contents insurance plan for your business protection, in case disaster strikes you can get your losses recovered and avoid short-term cost shocks. There are many affordable plans out there, make sure you search for one that suits your business size and type. Insurance will also cover your business in case of natural disasters and other unforeseen events and is therefore very important.
It’s a fair assumption that each and every company is interested in enhancing the efficacy of their everyday operations. You wish to have the ability to provide your clients or customers the best services and products at the lowest possible price.
Unfortunately, increasing efficacy isn’t always a simple undertaking. A simple mistake can make you delay surgeries or send a poor service or product.
If you’re responsible for daily operations of a company, then make it your target within another quarter to start enhancing efficacy. To get you started, here are several ways to increase business efficiency
1. Evaluate Employee Productivity
The very first place to begin is having an employee examination. Think about the productivity of your work. If your business has multiple sections, have your managers perform a work performance review of every one of the workers in their respective section.
Reviews these worker evaluations and talk about strategies to improve productivity. Request managers because of their input, since they are those which directly deal with workers one-on-one a daily basis. Assembling clear communication channels between you and your managers, or giving them more flexibility with the managing of the group, can also help enhance productivity.
2. Boost Employee Collaboration
Together with raising the cooperation between you and your managers to boost productivity, you need to encourage employee collaborations. Look into ways to raise the efficacy of jobs that need colleagues to collaborate. This can be done via using technical applications.
Staying current with the most recent technology and applications dedicated to file sharing and inter-office communications can decrease the time required to complete group projects. Equip managers with mobile job management programs so they can oversee tasks from anywhere. Here are some examples of technologies which are available to streamline the cooperation process: Video conferencing applications, business intranet for secure communications and cloud data storage.
3. Assess Customer Traffic
If you’re an online-only store perhaps specialising in medical equipment sales then among the most effective methods you do so is using site analytics applications. This program can assist you more efficiently manage your company since you will have the ability to observe how folks find your site, what pages they visit, how long they stay, and much more.
Depending off your behaviour you can make alterations to your website in order to enhance the traffic. To put it differently, it is possible to make adjustments to your site so you can better reach your business objectives, typically, more clients and more revenue. You could even go further and implement an AdWords campaign with the help of a professional AdWords agency.
If you’re a physical shop, you’ll have to be very productive and efficient in your work. This is particularly true in a retail environment. It’s at least as important to inspect the behaviour of your clients or customers. By using the most recent traffic tracking applications, you may obtain a much better sense of exactly what your customers want to know more about. Looking at comprehensive metrics, you are able to perform the following:
Evaluate the performance of various goods
Monitor the effects of promotions and sales
Boost your advertising budget
Monitor client wait-time
Describe effects of changes to costs, products, and solutions
4. Listen To Your Customers
After analysing the behaviour of your clients, you ought to make an attempt to listen to what they really must say. Improve communications and client satisfaction by using customer relationship management (CRM) software. A Few of the Advantages of utilising CRM solutions comprise:
Keep customers updated with automated messages
Boost client information database
Track customer correspondence and email answers
Besides CRM applications, you can acquire input from your customers through social networking. Invite your clients and customers to leave comments and opinions on LinkedIn, Facebook and other important social networking platforms.
5. Outsource Your Information Technology Needs
Outsourcing some of your IT jobs, or perhaps a part of your own IT department will decrease operational expenses. In addition, it can streamline support and lessen the danger of information loss or compromised company systems. When there are lots of advantages to outsourcing, you need to stay conscious of the possible drawbacks. Look closely at hidden expenses. There’s also the possibility of less focus on client satisfaction. This might be critical in case your IT services match with the services which you provide your clients or customers.
6. Maintain Your Employees Satisfied
It had been noted that enhancing worker productivity is a significant portion of fostering business efficiency. Provide a process of communication which makes it possible for workers to offer their input and provide incentives. Start looking for ways to improve morale, like analysing your worker benefits, processes for giving increases and pay gains. A safe and happy employee is a productive worker, don’t forget to implement fall prevention training to minimise accidents and causing loss of productivity.
7. Continue Using the Most Recent Technology
As you look towards applications and technologies to boost productivity, streamline operations and enhance the efficiency of your company, remain updated about the most recent technology.
Most companies rely on technologies for virtually every endeavour. Make sure you gain from improvements in business technology by maintaining up-to-date with emerging technology trends. Recent trends include database streamlining and cutting out the need for paperwork using an online compete business management system for data and tasks.
As soon as you’ve implemented a number of the suggestions, you have to have the ability to specify the amount of advancement. Set achievable goals linked to the methods you’re using. This permits you to track whether the changes you’ve got some influence on the overall productivity and efficiency of your small business.
Create goals that span the whole business, with smaller aims committed to several sections or surgeries. Track your progress and use this as inspiration to keep on searching for ways to help efficiency.
Constantly Look Towards New Methods of Increasing Efficiencies
Tweaking the performance of your organisation is never a simple undertaking. But, you shouldn’t let that prevent you from making adjustments and looking for new procedures for accomplishing your operations. A company should keep on moving ahead to stay competitive.
You do not have to cut any corners to market expansion, increase sales and expand your business. Begin with the efficacy of your everyday operations.
Maintaining technological advancement and remaining competitive means understanding what is going to shift in terms of technology in the coming century.
It is a crazy time attempting to forecast what is to come. In doubt in the national government, to the growth rate at which automated technologies can perform individual tasks. But if we have a good look at the technology that is already right in front of us, we all could discover a little more clarity on where business is headed in the future. It doesn’t matter whether you’re a large corporate firm or a thriving cosmetic clinic ahead of the game and already investing in all the latest laser dermatology tech.
Because of games such as Pokemon Go and highly expected equipment like Google Daydream, Virtual Reality and Augmented Reality has started to take off, but they have been around for a while and struggling to become mainstream. But once combined with other tech trends, such as the prospect of self-driving vehicles and virtual assistants, signifies immersive experiences are getting to be a reality where we’ll evolve from displays and laptops to eyeglasses with a heads-up screen attached to your cell phone providing all of the daily information which you want.
Everything you want to know about your business
Having a brand new technology fad comes the demand for accessories and applications to support this capacity. As smartphones rose to prominence, individuals took advantage of building mobile programs that jumped early on and produced attachments for gadgets which were deemed necessary. Consider your goods and support, and how it may fit into an augmented encounter or virtual reality environment. Although the barrier is large right now to create a tool in a technology which has not fully taken root, the start-up barriers will slowly be eradicated and advancement made considerably simpler as immersive experiences become less costly (2-3 years outside possibly) so believing and preparing today means you will be ready with a theory and strategy once the time is perfect. Even the best small business advisors are stepping out of traditional business planning and stressing the importance of keeping up with technological advancement.
With growing doubt, dread, and radicalisation at a rumoured “post-truth” age of politics and world affairs, disposable and encrypted communicating will increase in power as more businesses like Dust increase in popularity. In an era where nobody can be trusted, the demand for private data will explode
How it will affect your business:
Even when you are not a fringe group or even paranoid security adviser, there are lots of legitimate reasons to utilise technology like Dust (a mobile program that destroys all documents of the message following time period or on launching). By HR related problems, to exchanging financial information or social security numbers, together with the growth of technology that guarantees security comes the chance to conduct day to day business without paying a small opportunity for technical services. Since these technologies become mainstream, think about what sensitive transactions you play now and the way encrypted or self-deleting programs might help give you more reassurance.
Big Data for Everybody
At the moment, “Big Data” is a buzz phrase generally earmarked for research scientists and corporations. Odds are, however, that if you are paying for an internet-based social networking marketing tool or revenue workflow automation, which you are benefiting from the services which make up big data. A growing number of established start-ups offering services to companies of all sizes are using information analytics to provide advice and support in fresh and intriguing ways. By streamlining your business processes through these programs, you are participating in the formation of big data.
As more firms invest in those technologies nevertheless, the price goes down and elegance goes up. That usually means you shortly could be taking benefit of large data, and proceed from hiring an agency to take care of your earnings to creating your personal tailored sales alternative through the numerous platforms on the internet that allow businesses to craft/tailor what they want for their enterprise.
What you need to know about your business
With so many distinct data analytics tools readily available on the current market, you may not know where to begin if you’re searching for a service which may help you determine some of your companies’ biggest workflow problems. Creating a record of bottlenecks, however, or areas of your company you believe could use the largest advancement, focus on articulating these things to find solutions for your business. Then visit internet based forums like Quora or Stack Overflow and then request information on which ways you may utilise information analytics, and large data to assist your company. Individuals on bigger forums tend to be keen to give advice, provided that the questions are phrased the correct way. You can make sure you are not left behind as big data becomes more readily available and customised applications become simpler to use and not restricted to corporate giants.
Microsoft’s acclaimed Windows Phone went down in history as one of the most talked about tech flops in 2010. It was a truly unfortunate ending, but was ultimately the result of being blindsided by both Apple and Samsung. Lets look into the factors that contributed to the failure of the Windows Phone.
Meaningful Market Share
If you have ever studied business or marketing, you would know that you always conduct an analysis of your competitors. After completing that, you analyse your consumers and research the market. An imperative question you should always ask is, “in this market, is there a want or need for my product or service?”. This is where Microsoft’s undoing occurred – there was no need for their product. The Windows phone had an operating system unique to Microsoft, but it was no match for Android and iOS. Android is owned by google and is open source, and Apple’s iOS is just the perfect combination of powerful, minimal and user friendly. The Windows Phone had no place in the market with these two behemoths already going head to head and having the largest market shares globally, it was foolish to aim for the number one place and go all out.
As a developer, CEO, or employee, it is not hard to be blindsided by the work of your company. At the end of the day, the harsh reality for businesses is that their opinion equals naught. As much as you may think your product is pure gold, it might be anything but that. Success is dictated by the consumers. When competing with Android and iOS, Microsoft’s unique operating lacked the power to battle them. The negative to having this unique operating system is that app developers do not consider it a priority for updates. Software developers will often invest their attention and efforts to Android and iOS since it is the most profitable. The Windows Phone is always lagging behind. In a constantly changing and fast-paced environment, falling behind competitors is not an option.
Quality vs Cost
As a brand, it is important you position yourself and your product against competitors. A simple way to do this is using a positioning map, and doing a y-axis of quality and an x-axis of cost. Using the example of Android and Apple, we would see that Android phones are well spread out with cheaper options through to some premium ranges like Samsung. Apple immediately takes out the high cost and high quality position. The Windows phone was neither the cheapest or the best quality. The Windows Phone was neither. The Windows Phone needed to command a cheaper price to entice first time users and expand into higher cost regions through premium phone models.
The Windows Phone immediately garnered a negative reception upon its launch into the public. This led to a plethora of bad reviews. More extensive product research and trend research could have been done to reduce the negative reception, but there are other things that can be done from a public relations perspective. One major thing Microsoft could have done is work to get positive reviews from popular blogs and reviewers. This can be quite difficult however if the product is weak, but often comes down to the incentive provided to the reviewer.